Results tagged “transitshelters”

Astral Media Outdoor uses Geotargeting Exclusive Solution—a proprietary GIS program mashing up consumer data from Generation5 and cartographic software from MapInfo—in order to allow "you to concentrate advertising faces exactly where your target customers are found. By combining socio-demographic data with the habits of the target group, it builds a consumer profile that is accurate to the postal code level. It then maps the data for precision market targeting." (Did you know that "The Toronto's Asian Community" feels that they are "too tolerant of products and services that do not meet [their] expectations"?)

We hopped onto the Rogers TV site to find out with what it had been replaced, only to discover the Monday–Thursday 7 p.m. block the same as it ever was. The show's own page also failed to recognize any changes.

You know what's hilarious? Ads that make fun of suicide. Why, they're right up there with the ones that make light of rape.

On Monday morning, Astral Media unveiled prototypes of its new line of "street furniture" at City Hall. On Wednesday, we took a look at the garbage bins. On Thursday, we looked at the advertising pillars. This morning, the transit shelters. (Be sure also to read Christopher Hume's review, which makes our less-than-kind assessments look like raves.)

One year ago today, City Council's Executive Committee approved [PDF] the awarding of the street furniture contract—for the purposes of designing, building, owning, and maintaining bus shelters, garbage bins, ad pillars, and more for a period of twenty years in exchange for advertising rights—to Astral Media Outdoor, despite the fact that the company had absolutely no experience with "street furniture" and maintains dozens of illegal billboards in defiance of City Council.