The Liberal Party of Canada's national convention in Vancouver this past weekend produced few surprises, with delegates officially crowning Toronto Member of Parliament Michael Ignatieff as leader of the once-mighty red machine. One development that did catch our attention, however, was the unveiling on Saturday of the party's new logo, which replaces the maple-leaf-as-rising-sun insignia in use since 2004. According to the accompanying news release, the new logo "symbolizes a re-energized Liberal Party emerging from a process of renewal engaging all Liberal members." A fascinating claim, given that the new wordmark is nothing more than the word "Liberal" in Times New Roman, emblazoned with a maple leaf that appears to have been cribbed from the cover of Maclean's.

Newsstand: November 27, 2009