Results tagged “geography”

In the two rooms of Gallery 44 at 401 Richmond Street West, you can see planes take off from Chicago’s O’Hare and Tokyo’s International Airport at the same time. The gallery’s current exhibition, entitled "Google Earth"—running from October 23 to November 28—features a handful of the millions of images captured by the aerial photography internet program.

A trip to a thrift store often turns into a stroll through a stranger's life. Hidden among household items, clothing, or books are stray pieces of the past that the original owner left behind—shopping lists, love letters, business contracts, photographs, etc. During a recent trek to the Value Village at Victoria Park and Van Horne in North York, we discovered a stack of notes, games, and faded blank paper left by organizers of a long-ago bridal party. Among the quizzes is a test of local geography—can you solve the riddles left for those about to watch friends walk down the aisle?

Astral Media Outdoor uses Geotargeting Exclusive Solution—a proprietary GIS program mashing up consumer data from Generation5 and cartographic software from MapInfo—in order to allow "you to concentrate advertising faces exactly where your target customers are found. By combining socio-demographic data with the habits of the target group, it builds a consumer profile that is accurate to the postal code level. It then maps the data for precision market targeting." (Did you know that "The Toronto's Asian Community" feels that they are "too tolerant of products and services that do not meet [their] expectations"?)

Photo by Carnotzet from the Torontoist Flickr Pool.