The eleventh edition of the Steam Whistle Unsigned Indie Music Series took place Friday night, and the brewery's Roundhouse was full of smiles, music, and, well, yeah. Beer.
Results tagged “foxfire”
Chris Goddard really likes his job. As the marketing manager for Steam Whistle Brewing, he, along with Events Administrator Matt Weed, decided that instead of competing with mega-brewers' money for sponsorship at the city's best music festivals or shows, they'd throw their own party. "[Steam Whistle] had been partnering up with various festivals over the years, but it was hard to set ourselves apart from the rest of the logos on the poster. One of the bigger breweries would decide that they wanted to sponsor indie music, and once their cheque book came out, we were history. It made us evaluate what we really wanted to do with indie bands and how we could get that done without having to worry about getting bumped, and that's when we came up with Unsigned."
On any given Sunday, at least since we were all babies and The Simpsons started sucking, the best place in the city to squeeze the last few minutes out of your weekend is at Sneaky Dee's. While the Dakota Tavern has been getting more attention (and line-ups) lately for its weekly Barn Dance, Dee's is home to the most delicious veggie nachos ever in the whole world, but, more importantly, the indie-cool mecca Wavelength Music Series. The tried-and-true weekly party turns nine this week and is celebrating in its usual style with an anniversary festival, this year spanning four nights (Thursday–Sunday), five venues, and hosting nineteen bands. As newer weekly showcases such as Two Way Monologues start to build their legacy with local music fans, it wouldn’t be unreasonable to say the task might be daunting: the taste-making Wavelength series counts among its success stories a pre-Polaris Final Fantasy and pre-kings of everything Broken Social Scene (who, as Wavelength co-founder Jonny Dovercourt told us on a past anniversary, played their first show at the series in 2000 at original venue Ted's Wrecking Yard. Holy cred!).
Every Sunday, Torontoist features an illustration of a concert from the past week, with a focus on local talent.

Newsstand: November 27, 2009