Results tagged “biz”

Astral Media Outdoor uses Geotargeting Exclusive Solution—a proprietary GIS program mashing up consumer data from Generation5 and cartographic software from MapInfo—in order to allow "you to concentrate advertising faces exactly where your target customers are found. By combining socio-demographic data with the habits of the target group, it builds a consumer profile that is accurate to the postal code level. It then maps the data for precision market targeting." (Did you know that "The Toronto's Asian Community" feels that they are "too tolerant of products and services that do not meet [their] expectations"?)

You know what's hilarious? Ads that make fun of suicide. Why, they're right up there with the ones that make light of rape.

Toronto needs a song. Yes, there are plenty of tunes about Toronto, plenty of albums inspired by Toronto, plenty of lyrics that namedrop Toronto. But we lack an anthem. Songs that have this city as their explicit subject tend to be at least one of: a) ironic, b) mournful, c) novelties, or d) dated. Yet we suspect there are already some hymns-in-waiting that defy these categories; perhaps you've even written one yourself.

Ryan Bigge—Toronto's least ironically named freelancer and, according to the first issue of Spacing, a former "magaging editor" of Adbusters—last year estimated that Richard Florida pulled in $170 000 a year from U of T. When the 2008 Public Sector Salary Disclosure (Sunshine) list was released, Bigge took the figure of $169,999.98 to mean that his guess was only two cents off. What Bigge failed to take into account, however, was that the 2008 list was actually the disclosure of salaries for 2007, and only included money paid out for that period. In other words, because Florida was only hired away from George Mason University in July '07, the money on the list covered just the half-year he was at U of T.